Frank Hwang

Nickname : Hoon

Describe your riding style in six words or less. Slow, technical, flow

Who taught you to ride a bike? My parents when I was like 3, my brother was a BMX rat, I remember him jumping stuff in the driveway on a handmade ramp, and I grew up in upstate NY where I started to be a roadie around 7th grade, and started mountain biking when it was a young thing in the early 90s, then I really got back into biking post college when we had a super fast black lab mix and I lived in Boston. Running him every day was not enough, and it was a great way to explore all the amazing trails around the area.  

What do you do when you are not riding?

I’m a surfer, snowboarder, hiker, dad to two amazing children and two dogs, a husband to the best wife, I’m a CMO of a real estate company. I’m a big believer in brands and brand building.

What did/do you want to be when you grow up?

Pro backcountry skier like Scott Schimdt.

Would you be heard or seen first when riding on a trail?

Heard. I’m loud when I am excited.

Favorite spot to chill

The ocean in the winter or in the middle of the woods during a snowfall or right after with no one around.

If you could ride anywhere for a day where would it be and why?

New Zealand. I spent a bunch of time in college there for university and always wanted to go back. So cool. And such good people.

Do you ride alone or with friends?

Typically I ride alone, with a dog or our family. It’s great that the whole family shreds on bikes.